Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Service URL: business.safety.google (opens in a new window)
_gat
Used to throttle request rate.
1 minute
_gid
Used to distinguish users on a per-page or session basis, helping to track user sessions.
24 hours
_ga_
ID used to identify users
2 years
_gali
Used to determine which links on a page are being clicked
30 seconds
_ga
Used to distinguish users.
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Used to store visitor-level custom variable data.
2 years
__utmz
Stores the traffic source or campaign that explains how the user reached your site.
6 months
__utmc
Approximate the time when a visitor leaves the site
30 minutes
__utmb
Used to determine the start time of a visit and calculate session length
30 minutes
__utmt
Used to throttle request rate.
10 minutes
__utma
Identifies unique users and sessions, storing information like the unique visitor ID, the time of the first visit, the previous visit, and the total number of visits
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
